Email marketing tools for small business owners have come a long way. Whether you're a solopreneur just starting out or a growing brand ready to scale, the right email platform can help you nurture leads, convert customers, and boost retention. We’ve compiled a list of the best small business email marketing tools available in 2025, plus recommendations based on your business needs, budget, and goals.

1. Mailchimp
Best for: Beginners and small teams
Mailchimp offers a drag-and-drop editor, pre-built templates, segmentation tools, and basic automation. It’s user-friendly with a generous free plan. However, its automation features are limited unless you upgrade to a higher-tier plan.

2. MailerLite
Best for: Startups and solo entrepreneurs
MailerLite stands out for its clean interface, automation builder, A/B testing, and built-in landing pages. It’s one of the most affordable platforms on the market. The downside is it lacks more advanced CRM features.

3. Brevo
Best for: Transactional emails and multilingual businesses
Brevo combines email, SMS, and CRM tools in one platform. It offers automation workflows, heat maps, and a pay-as-you-go pricing model based on email volume, not list size. The template editor can feel a little clunky at times.

4. Constant Contact
Best for: Event-based marketing and nonprofits
With strong integration features and event registration tools, Constant Contact makes it easy to promote webinars or fundraisers. While the platform is solid, it lacks more modern automation and testing capabilities.

5. GetResponse
Best for: Webinars and lead generation
GetResponse is a robust all-in-one platform with webinar hosting, sales funnels, and advanced automation. It’s ideal for building lead magnets but has a steeper learning curve and higher pricing tiers.

6. ActiveCampaign
Best for: Advanced automation and CRM integration
ActiveCampaign is known for its deep automation capabilities, predictive sending, and built-in CRM. It’s not ideal for beginners, but it’s a favorite among marketers who want to create complex email workflows.

7. Klaviyo
Best for: E-commerce brands
Klaviyo offers powerful automation, product recommendations, and seamless integration with Shopify and other e-commerce platforms. Pricing scales with your list size, so it can get expensive.

8. Omnisend
Best for: Multichannel automation
Omnisend supports email, SMS, and push notifications with product pickers and pre-built workflows. It’s a strong choice for e-commerce, although it lacks in-depth CRM features.

9. AWeber
Best for: Solopreneurs and newsletter creators
AWeber includes landing pages, an AI-powered writing assistant, and AMP for interactive emails. It’s reliable and well-supported but the interface feels a bit dated.

10. Moosend
Best for: Budget-conscious businesses
Moosend offers behavioral analytics, automation, and an intuitive email builder. It’s very affordable but doesn’t have the depth of features or integrations as some competitors.

11. Drip
Best for: Direct-to-consumer brands and conversion-focused marketing
Drip focuses on revenue attribution, advanced customer journeys, and SMS integration. It’s ideal for experienced e-commerce marketers.

Which Email Marketing Tool is Best for Your Business?

How to Do Email Marketing for Small Businesses

1. Choose Your Platform: Pick the right tool based on your business goals and budget.
2. Build Your List: Use website signups, lead magnets, or in-person forms.
3. Segment Your Audience: Group your list by interest, behavior, or location.
4. Create Valuable Content: Mix education, promotions, and updates.
5. Automate Workflows: Set up welcome emails, cart reminders, and follow-ups.
6. Analyze and Optimize: Track open rates and clicks, and test subject lines. 

Tips for Getting Started

• Start with a free or low-tier plan until you’re ready to scale
• Use templates and AI tools to save time on writing and design
• Segment early to personalize your outreach
• Focus on delivering consistent value
• Create a simple welcome sequence to introduce your brand

Need More Than Just Email Marketing?

If you're building a business, you may need more than email to scale. Consider tools like Clicklease, which helps small businesses get the equipment they need to grow. 

When you're ready to take the next step, get started today.

Have Questions?

Call us at 888-509-5592 or visit our About Us page to learn more about our mission and how we support small businesses.